Hey guys! So last week the wonderful people with Covergirl and Influenster sent me this new mascara, which is part of the new Covergirl GoBloom collection. This mascara goes for $6.99-$8.99 depending on your retailer.
I was ridiculously excited to rip into that special delivery, and I gotta say, it didn’t really disappoint. Covergirl and Influenster told me to work with the mascara for a week, and after that, I’d be sure to be in love, and that was pretty accurate. I think I’ve found a new day-to-day mascara!
The Claims: This mascara claims to provide “A petal-shaped molded brush with short and long bristles that aligns, combs and coats every lash evenly for full, separated volume from root to tip. A detailing tip that allows you to build volume and reach those hard-to-get lashes, while keeping lashes soft and flexible– never wet. A new soft-set formula with natural beeswax to provide buildable volume that doesn’t go on wet or set hard. The formula delivers full, soft lashes that resist flaking.”
It has a pretty standard wand that does appear to have longer and shorter bristles to reach each lash individually. I like the way the wand combs through my lashes without clumping them together. I usually apply by wiggling the wand left and right through my lashes to make sure I’m getting them all, but sometimes with drug store brand mascaras that makes them stick together a bit, but this didn’t do that at all.
There’s a side-by-side of me without mascara (left) and with mascara (right) so you can see the effect the mascara has on my makeup look.
This mascara gives a really natural look, which I’m definitely not complaining about. I don’t usually go for very vampy makeup looks, so this mascara was perfect. It did just enough to make my lashes look full without being too fancy. I don’t think I’d use this one for a more glamorous look because it does tend to be more subtle, but for daily wear, this mascara gives a great look.
I also am so impressed by its staying power. I tend to need either waterproof mascara or a Benefit mascara or I’ll end up with smudging by the end of the day. This mascara is a major exception. I think because it isn’t super wet and doesn’t flake, I can wear it all day and it looks exactly as it did in the morning. I never ended up with any flaking under my eyes.
So would I recommend this to a friend? Absolutely. This mascara is perfect if you…
- Want a subtle look
- Are just starting to use makeup more
- Want something that will work all day
- Want something that will build more volume
- Want something less vampy and more wearable
DISCLAIMER: I received these products complimentary from Influenster for testing purposes.